• Target length:
• Format:
• Asset list: -

Hook (00:00–00:15)¶

• What grabs attention.
• The promise the rest of the video pays off.

Segments¶

Segment 1 — (00:15–)¶

• Visual cues:
• On-screen text / captions:
• Spoken (verbatim):
• B-roll / cutaways:

Segment 2 — (–)¶

• ...

Segment 3 — (–)¶

• ...

Call to action (–end)¶

• What the viewer should do next.
• Where to find the linked resource (no claims of guaranteed outcomes per editorial-policy).

Description and metadata (for upload)¶

• Title:
• Description (publication-platform-specific):
• Tags:
• Linked sources: